January 2009 Entries

Does your product AIDA?

"Attention, Interest, Desire, Action" When it comes to selling your product, do you follow these 4 golden steps? Your marketing site is the prospective customer's 1st port of call upon discovering your app. Your job is to transform this wandering web surfer into a paying customer. The solution? AIDA. 1. Attention! Does your marketing site really draw the visitor in? Or is it a nice slab of text detailing what your service does? Leave the nitty gritty till later. Your first concern is to catch the eye of the passer-by. 2. Interest your visitors. Once they're watching, drive home the benefits of your service. Everyone...

posted @ Friday, January 30, 2009 11:35 AM | Feedback (1)

Drive Traffic To Your Startup Via Focused Directories

When publicising any website, there’s nothing quite as dull as finding a couple thousand directories to fire your URL off to. While useful and sometimes necessary, submitting your site to directories is horribly time-consuming, repetitive, frustrating and with no short-term payoff. For most of these directories, the reward is zilch altogether. On the off chance that they do accept your suggestion, how much traffic do you think a link 6 layers down on a PR2 website will send your way? There’s a whole plethora of directories out there. If you have a few days to kill, you can go down the monotonous route...

posted @ Monday, January 26, 2009 4:03 PM | Feedback (0)

11 Ways How colaab Got Real

37signals.com, the team behind popular project management site Basecamp, wrote an eBook a few years back about how they took an idea for an app and turned it into a thriving enterprise. Getting Real, describes the unconventional philosophies that propelled their company into the spotlight. When we began to develop colaab, we stumbled upon Getting Real while searching for ideas and inspiration for creating a killer web app. Backed up by their monumental success (they have over 1 million subscribers), they probably know what they’re talking about. Having studied it vigorously and applied most of its suggested techniques to the development of...

posted @ Monday, January 19, 2009 5:50 PM | Feedback (5)

Trimming Your Web App's Hedges... Effectively

Everyone’s application needs a good clean once in a while. When you’ve been building and implemented new code for a sustained period, there’s bound to be one or two bugs that need rinsing out. Spending a good couple of hours (or more or less depending on the size of your app) sweeping your product is a lot of time out of your day when you could be doing, let’s be honest, more exciting and creative activities. So you need it to be a productive session. And for every problem that you miss,...

posted @ Monday, January 12, 2009 5:50 PM | Feedback (0)

Pricing your Web App

What ingredients are needed to market your Web 2.0 Application? A quality marketing site, well written content, decent networking skills, unique product features and benefits, understanding your target market, etc. With all of these elements in place (and a bit of luck!), you should be gaining a steady flow of traffic to your signup page. But once there, one factor exists that will, in most cases, decide if a visitor becomes a customer: the Price. Often overlooked, the price of a web application invites many questions from the customer during their decision making process: What is the value of...

posted @ Wednesday, January 07, 2009 11:57 AM | Feedback (0)

About storm ideas

storm ideas ltd, based in Edinburgh, Scotland, was formed in April 2008 with the purpose of building web applications that allow communities, networks and businesses to connect and collaborate.

In this vein, we are passionate about the viral framework of social media and the opportunities networking sites represent to connect web-users from across a socio-geographic spectrum.

Equally, we are inspired by Microsoft Silverlight as an enabler for creating richer applications within the browser and, with this in mind, we look to create systems that provide new ways of understanding and interacting with information.

Get in touch hello@stormideas.com
Visit our latest app: Twibbon

News

Storm Ideas has completed official branded Twibbon destinations for hit reality television shows, The X Factor and I’m A Celebrity Get Me Out Of Here. Following these successes, Storm Ideas has been commissioned to invigorate the social media drive for ITV’s Dancing On Ice.

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