Storm Ideas have launched an essential free Twitter application, Twibbon - the easiest and most powerful way to spread awareness about your cause. Twibbon was born out of Twitter’s transformation from a social networking tool to a powerful vessel for showing solidarity over issues of national and international importance. For the Web 2.0 generation, a ‘voice’ is increasingly gaining visual dimension - just look at the extraordinary response of web users to the political struggle in Iran, tinting their avatars green in their tens of thousands. Twibbon promotes your cause by facilitating a customised image to be overlaid on the profiles of your cause’s supporters.

Making your own Twibbon couldn’t be more simple! Log on to www.twibbon.com and take a look at some of the recent and popular Twibbons created by the ever-growing Twibbon community.

If you see a cause that you want to affiliate yourself with, simply click on the thumbnail and input your Twitter account details to get up and running! Better still, create your own Twibbon, and spread it throughout the Twitterverse by clicking on the ‘Start Something Now!’ link.

Nearly there! On this page you are provided with the tools to customise and generate your own Twibbon. Give your cause a name and a brief description, upload the overlay that will automatically appear on supporters’ profile avatars and you’re ready to wear your Twibbon with pride!

Now you can sit back and watch your online subscription blossom organically, benefiting from your Twibbon’s increased visibility and interactive appeal. Inspire and be inspired. Start Something Now!

If you’d like to remove or replace your twibbon from your profile avatar, you’ll need to upload your original photo onto Twitter. Go to your Twitter account and click on ‘Settings’, and then on ‘Picture’.

Once you’ve uploaded a fresh twibbon-free avatar, you’re ready to Start Something New!

If you have any questions or comments about Twibbon we’d like to hear from you. Drop us an email at twibbon@stormideas.com. Follow us @ twitter.com/stormideas and twitter.com/twibbon.