Within the broadcasting industry, ITV are leading the way in social media engagement. “Social TV” is causing a significant stir, with debates and prestigious events being held to discuss the impact of emerging and major networking websites on the industry.

ITV have seen dramatic and unparalleled increase in online engagement, in line with their well-publicised commercial successes over the last year. With dedicated Facebook Fan Pages and Twitter accounts for a host of their most popular shows, ITV have accrued many thousands of brand advocates, doing more than just watching the telly.

We are delighted to have been part of this story, creating bespoke campaigns using our product, Twibbon, for the likes of The X Factor, I’m A Celebrity and Dancing On Ice. When they brought up the idea of Custom Twibbon Campaigns for Coronation Street and Emmerdale, two massive shows with established fan-bases, we were really excited.

It’s all in aid of the popular British Soap Awards 2010, where the two soaps will be going head to head with other staples of the set-top box to compete in a range of categories. On the way, we’ll make sure they are automatically getting more followers, fans, website traffic and crucially, enduring visual engagement with our proven viral service.

Both shows have made a fine start, and you can join in or see how they’re faring:

http://twibbon.com/join/emmerdale

http://twibbon.com/join/corrie