JustGiving, the UK’s leading donations platform for charities, is teaming up with Storm Ideas in an initiative offering their membership impressive new features to engage supporters online.

The partnership is driven by JustGiving’s vision of providing their members with exceptional value. A select number of charities will be able to create premium Twibbon ‘Custom Campaigns’ subsidised entirely by JustGiving, facilitating increased donations, followers and fans through popular social networking websites, Twitter and Facebook.

An initial case study run with the participation of Dogs’ Trust revealed an impressive donation conversion rate and this project aims to replicate the effect across a broader range of organisations seeking new ways to spread awareness of their cause online.

Storm Ideas’ Bob Thomson said: “JustGiving are a perfect partner for Storm Ideas; their philanthropic stance is really in line with the campaigning impetus behind Twibbon and we’re delighted to be involved.”

Lee Marshall is JustGiving’s Head of Charity Channel: “We’re looking forward to working with Storm Ideas in offering our charity members unprecedented social networking opportunities. This is the start of an exciting campaign that’s really going to get people supporting and talking about charities online.”