In February 2012, we crossed the Atlantic to team up with the NFL’s New York Giants.
In anticipation of their clash against the New England Patriots in Super Bowl XLVI
– American Football’s annual grand finale – we created a web app
that would allow fans to celebrate their potential victory amongst their friends and followers online.
Embedded onto the official Giants website, the application would let fans overlay a celebratory ‘Super Bowl Champions’ badge on their Facebook or Twitter profile picture with just a couple of clicks – if the Giants could win the big game of course…
After a dramatic and pulsating encounter – including one of the most thrilling denouements in Super Bowl history – the Giants emerged victorious to become NFL champions. The application was given the green light and instantly placed as the sole feature on the home page of Giants.com
With the incredible exposure that this brought, after only 8 hours an incredible 45,000 supporters overlaid their profile picture with the Super Bowl Champions badge – at one stage peaking to an amazing 6 joins per second! The numbers were also boosted by updates on Facebook
from the official New York Giants page, encouraging fans to visit the app and get overlaying.
We also created an app on the Giants Facebook page
that allowed fans to add celebratory Facebook Covers to their Timeline. Launched a few days after the Super Bowl victory, this app also achieved success with over 2,000 supporters adding a Cover.
Storm Ideas and the New York Giants have worked together in the past creating a similar application for the Giant’s push to get into the NFL playoffs and, as a result of this campaign’s joint success, are currently brainstorming some exciting new ideas for the upcoming season.
The overlay functionality in the web app is an extension of our flagship website ‘Twibbon
’, which allows users to show their support for almost anything by overlaying their profile picture. From charities and brands to celebs and sports teams, over 10 million people have supported over 160,000 different campaigns since the site launched in 2009. If you’re interested in creating a bespoke overlay application for a future campaign, get in touch at email@example.com