June was a cracking month of sporting action as Poland and Ukraine played host to the toughest international tournament in the world - Euro 2012.
Following on from their successful World Cup 2010 campaign
, ITV football once again team up with Storm Ideas
to deliver Euro 2012 Twibbons
for each participating nation.
Whether you were cheering on England, Spain or even Greece, the ITV Euro 2012 Twibbon page
allowed you to show your support by adding your country's icon to your Facebook or Twitter profile picture.
As the sun sets on a fascinating tournament, we are taking the opportunity to reflect on what has been an incredible month of support for all the countries involved.
As we lead up to the final between Spain and Italy at the time of writing, over 7,500 users have added a Euro 2012 Twibbon to their profile picture! Home support was strong with England gaining 2,500 supporters
, while the co-hosts Poland
and defending champions Spain
both achieved 1,000 supporters each.
As well as creating awareness about the campaign via profile pictures, Twibbon sent out a tweet or Facebook post from each supporter's profile whenever they added a Twibbon. This tweet/post contained a link back to the campaign, encouraging friends and followers to support their country on Twibbon and creating a genuine viral loop.
Furthermore, each user had to like ITV Football on Facebook
or follow them on Twitter
in order to add a Twibbon, increasing ITV Football's social following with targeted fans.
If you're interested in a White Label Twibbon campaign for your next event, get in touch with us by emailing email@example.com