Marketing

Does your product AIDA?

"Attention, Interest, Desire, Action" When it comes to selling your product, do you follow these 4 golden steps? Your marketing site is the prospective customer's 1st port of call upon discovering your app. Your job is to transform this wandering web surfer into a paying customer. The solution? AIDA. 1. Attention! Does your marketing site really draw the visitor in? Or is it a nice slab of text detailing what your service does? Leave the nitty gritty till later. Your first concern is to catch the eye of the passer-by. 2. Interest your visitors. Once they're watching, drive home the benefits of your service. Everyone...

posted @ Friday, January 30, 2009 11:35 AM | Feedback (1)

Drive Traffic To Your Startup Via Focused Directories

When publicising any website, there’s nothing quite as dull as finding a couple thousand directories to fire your URL off to. While useful and sometimes necessary, submitting your site to directories is horribly time-consuming, repetitive, frustrating and with no short-term payoff. For most of these directories, the reward is zilch altogether. On the off chance that they do accept your suggestion, how much traffic do you think a link 6 layers down on a PR2 website will send your way? There’s a whole plethora of directories out there. If you have a few days to kill, you can go down the monotonous route...

posted @ Monday, January 26, 2009 4:03 PM | Feedback (0)

About storm ideas

storm ideas ltd, based in Edinburgh, Scotland, was formed in April 2008 with the purpose of building web applications that allow communities, networks and businesses to connect and collaborate.

In this vein, we are passionate about the viral framework of social media and the opportunities networking sites represent to connect web-users from across a socio-geographic spectrum.

Equally, we are inspired by Microsoft Silverlight as an enabler for creating richer applications within the browser and, with this in mind, we look to create systems that provide new ways of understanding and interacting with information.

Get in touch hello@stormideas.com
Visit our latest app: Twibbon

News

Storm Ideas has completed official branded Twibbon destinations for hit reality television shows, The X Factor and I’m A Celebrity Get Me Out Of Here. Following these successes, Storm Ideas has been commissioned to invigorate the social media drive for ITV’s Dancing On Ice.

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